Consumer Products

Consumer goods, such as groceries, clothes and furniture, shape our world more than we realize. These summaries unlock the mysteries of everyday life.

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Knowledge Pack
Starbucks Business
Pull up an armchair for a strong, hot cup of business savvy: how the desire for decent coffee and a place to hang out created an international marketing role model.
Knowledge Pack
Sustainability
The newest commercial advantage is good for business and for Mother Earth: how to go green for fun and profit.
Knowledge Pack
Retailing
Step into the store with the masters of retailing – step out with better sales.

Summaries

Book
 

Frank Trentmann

Harper, 2016

(8)

Book

E. Freya Williams

AMACOM, 2015

(8)

Book
 

Stuart Ewen

Basic Books, 2001

(9)

Book
 

Adam von Gootkin

Career Press, 2015

(7)

Book

Robin Chase

Public Affairs, 2015

(7)

Book
 

Robbie Kellman Baxter

McGraw-Hill, 2015

(8)

Book
 

Joseph M. Reagle Jr.

MIT Press, 2015

(8)

Book
 

Jean-Noël Kapferer

Kogan Page, 2015

(8)

Book
 

Kip Tindell et al.

Grand Central, 2014

(8)

Book
 

Sophia Amoruso

Portfolio, 2014

(8)

Book
 

David Meerman Scott

Wiley, 2014

(8)

Book
 

Murray Carpenter

Hudson Street Press, 2014

(7)

Book
 

Nicholas Lovell

Portfolio, 2013

(8)

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Mark Ellwood

Portfolio, 2013

(8)

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Philip Lymbery and Isabel Oakeshott

Bloomsbury, 2014

(9)

Book

John Manners-Bell et al.

Kogan Page, 2014

(8)

Book
 

Timothy J. Mohin

Berrett-Koehler, 2012

(8)

Book
 

Elizabeth Gibson and Andy Billings

Nicholas Brealey Publishing, 2003

(8)

Report

Nielsen

Nielsen, 2014

(7)

Book

Vicki Robin

Viking Press, 2014

(8)

Book
 

Graham Jones

Nicholas Brealey Publishing, 2014

(7)

1–21 / 81