Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Summaries

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Phil Knight

Scribner, 2016

(8)

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Suzanne M. Paling

Career Press, 2016

(7)

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Cole Nussbaumer Knaflic

Wiley, 2015

(9)

1 week ago

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Marie Perruchet

McGraw-Hill, 2016

(7)

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Chris Anderson

Crown, 2012

(9)

1 week ago

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Julie C. Lellis and Melissa Eggleston

Career Press, 2017

(7)

2 weeks ago

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Clayton M. Christensen et al.

HarperBusiness, 2016

(9)

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Jason Jordan and Michelle Vazzana

McGraw-Hill, 2011

(8)

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Peter Lorange and Jimmi Rembiszewski

Gower Publishing, 2014

(7)

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Lutz Finger and Soumitra Dutta

O'Reilly, 2014

(7)

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Mike Figliuolo

Career Press, 2016

(8)

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Nick Westergaard

AMACOM, 2016

(7)

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James C. Crimmins

Career Press, 2016

(8)

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David C. Robertson and Bill Breen

Crown, 2013

(8)

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Brian Solis

Wiley, 2011

(8)

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Fred Reichheld

Harvard Business Review Press, 2011

(8)

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David Horsager

Free Press, 2012

(8)

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McKinsey & Company Inc. et al.

Wiley, 2016

(9)

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Kyle B. Murray

University of Toronto Press, 2016

(8)

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Lee Wilson

Kogan Page, 2016

(7)

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David R. Bell

Amazon Publishing, 2014

(8)

1–21 / 857

Sales & Marketing

Maybe your company is manufacturing the best products in your industry. Perhaps your organization has created a service that will wow your customers and springboard you past the competition. New developments are always exciting, but you have to find ways to bring your innovations to the consumer’s attention.

Sales and marketing represent two of the cornerstones upon which any successful business is built. Whether you’re interested in branding, marketing strategy and execution, public relations or advertising, getAbstract can point you in the right direction. You’ll find hundreds of summaries in our library that cover just about every aspect of sales and marketing. The most current and popular marketing business books are distilled into five-page summaries that you can download on your computer or hand-held device and read in just 10 minutes. You can even listen to our summaries on audio.

Keep Pace

Many business people are so engrossed in their own pursuits that it’s easy to fall behind the learning curve. getAbstract ensures that you stay up-to-date on the latest sales and marketing trends and developments. In addition to promoting learning in your organization, getAbstract is often a source of inspiration for executives, managers and frontline employees. You’ll stumble onto a great idea or concept that you can integrate into your business.

The bottom line is that getAbstract delivers results. Your workforce will become better educated and more prepared to meet the demands of business. Energize your sales and marketing with getAbstract, the undisputed heavyweight champion.