Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.

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Online Marketing
Forget billboards, get your brand noticed online. Here's how.
Knowledge Pack
Gender Marketing
How to sell to the right men, women or people in general.
Knowledge Pack
Advertising in China
To sell your product in the world's biggest emerging market, you have to advertise – but if you already think China is a wild, wooly commercial frontier, just wait until you try marketing there.

Summaries

Book
 

Stuart Ewen

Basic Books, 2001

(9)

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Michael Wolff

Portfolio, 2015

(8)

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Faris Yakob

Kogan Page, 2015

(8)

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Josh Weltman

Workman Publishing, 2015

(8)

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Michael Suk-Young Chwe

Princeton UP, 2013

(8)

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Sean V. Bradley

Wiley, 2015

(9)

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Adele Revella

Wiley, 2015

(8)

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Joseph Jaffe and Maarten Albarda

Wiley, 2013

(7)

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Linda J. Popky

Bibliomotion, 2015

(7)

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David Lewis

Nicholas Brealey Publishing, 2014

(7)

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Mark Satterfield

BenBella, 2014

(7)

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Peter McGraw and Joel Warner

Simon & Schuster, 2014

(7)

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Allen P. Adamson

Palgrave Macmillan, 2013

(8)

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Jonah Berger

Simon & Schuster, 2013

(7)

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Steven Van Belleghem

Kogan Page, 2012

(7)

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Joseph Turow

Yale UP, 2012

(7)

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Jonah Sachs

Harvard Business Review Press, 2012

(8)

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Alex L. Goldfayn

BenBella, 2012

(7)

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Jon Wuebben

Nicholas Brealey Publishing, 2011

(7)

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Ronn Torossian and Karen Kelly

BenBella, 2011

(7)

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David Carter

Stanford UP, 2011

(7)

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Advertising

Advertising is so pervasive in everyday life that most people take it for granted. From giant billboards on the highway to TV commercials to pop-up ads on the Internet, consumers are constantly exposed to promotional material and marketing gimmicks. Multi-national corporations and small companies alike want you to buy their products and services – and the competition is fierce.

With so many businesses vying for the consumer dollar, you can’t afford to overlook any tool or device that will give your organization an advantage. For over a decade, getAbstract has enabled employees at hundreds of companies worldwide to broaden their knowledge and stay ahead of the game. Advertising book summaries represent just a fraction of the content in our enormous library. Whether you’re looking for specific advice or a broad overview of advertising, getAbstract is the place to go.

Super Industry

It’s estimated that around $475 billion is spent on advertising worldwide annually. The Super Bowl attracts millions of viewers every year to watch not only a championship football game but also which commercials are the most ingenious and innovative. getAbstract’s easy-to-read summaries of the latest advertising books are an excellent source of creative ideas. You’ll also learn to plan and execute effective advertising campaigns and how to avoid costly pitfalls that can sabotage your best intentions. getAbstract ensures that you’ll stay on top of all the current trends. Many of our most popular summaries reflect the increasingly prominent roles that the Internet and social media play in the advertising industry.