Branding & Positioning

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

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Summaries

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Craig Wilson

Rare Bird Books, 2015

(8)

3 weeks ago

Book
 

Dale Partridge

Nelson Publishers, 2015

(8)

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David Avrin

Career Press, 2016

(7)

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Brian Solis

Wiley, 2015

(8)

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Stefan Szymanski

Nation Books, 2015

(7)

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Aliza Licht

Grand Central, 2015

(7)

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Josh Weltman

Workman Publishing, 2015

(8)

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Guy Kawasaki and Peg Fitzpatrick

Portfolio, 2014

(8)

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Ben Parr

HarperCollins, 2015

(8)

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Mario Pricken

Wiley, 2014

(9)

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Sean V. Bradley

Wiley, 2015

(9)

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Jean-Noël Kapferer

Kogan Page, 2015

(8)

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Gary Vaynerchuk

HarperBusiness, 2013

(8)

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Sally Hogshead

HarperBusiness, 2014

(8)

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Timothy J. Tobin

Berrett-Koehler, 2015

(8)

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Murray Carpenter

Hudson Street Press, 2014

(7)

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David Butler and Linda Tischler

Simon & Schuster, 2015

(8)

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Ted Coiné and Mark Babbitt

AMACOM, 2014

(7)

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Anders Sörman-Nilsson

Wiley, 2013

(7)

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Alexandra Watkins

Berrett-Koehler, 2014

(8)

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Josh Linkner

Jossey-Bass, 2014

(8)

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Branding & Positioning

Every marketing director dreams of the type of brand recognition enjoyed by wildly successful corporations such as Coca-Cola, Apple and Southwest Airlines. Companies spend billions of advertising dollars every year trying to establish a permanent place in the consumer's consciousness. Branding and positioning are so critical, in fact, that countless articles and books have been written about the subject. Fortunately, getAbstract offers the best way for accessing the latest trends in branding strategies.

Though creative businesspeople typically have little free time to spare, they are always looking to build stronger emotional connections with consumers. The global marketplace demands that companies embrace every competitive edge – and that includes being familiar with the most current thinking on brand identity and product positioning.

Only the Best

getAbstract’s editors are constantly searching for books on brand management that will take your business marketing projects to a higher level. Our writers do all of the heavy lifting for you by extracting only the most useful information from the best branding and positioning books on the market. You can read one of our summaries in the time it takes to drink a cup of coffee. And the best part is that you can access thousands of titles in our library at your convenience on your laptop or hand-held device.

Considering the financial commitment companies make to branding and positioning, it only makes sense to stay abreast of the latest developments and concepts out there. With getAbstract as a learning partner, you’ll maintain your competitive edge.