Communication & PR

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.

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Summaries

Book

Ken Lizotte

Maven House Press, 2016

(7)

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Ruth Dowson and David Bassett

Kogan Page, 2015

(8)

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Simon Lancaster

Palgrave Macmillan, 2015

(8)

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Phil Simon

Wiley, 2015

(7)

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Ben Parr

HarperCollins, 2015

(8)

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Mark Rodgers

AMACOM, 2015

(7)

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Adam Toporek

AMACOM, 2015

(8)

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Alexandra Watkins

Berrett-Koehler, 2014

(8)

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David Cowan

Kogan Page, 2014

(8)

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Frank J. Pietrucha

AMACOM, 2014

(7)

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Bill McGowan and Alisa Bowman

HarperBusiness, 2014

(7)

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Joe Pulizzi

McGraw-Hill, 2013

(7)

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Dave Carroll

Hay House, 2012

(7)

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Stephen R. Covey

Free Press, 2011

(8)

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Stephan Schiffman

Adams Media, 2013

(7)

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Mack Collier

McGraw-Hill, 2013

(7)

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Chris Brogan and Julien Smith

Portfolio, 2012

(7)

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Steve Krug

New Riders, 2005

(9)

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Chuck Hemann and Ken Burbary

QUE Publishing, 2013

(7)

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Jeremey Donovan

McGraw-Hill, 2013

(7)

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Christopher Lehane et al.

Palgrave Macmillan, 2012

(8)

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Communications & PR

Not surprisingly, the Internet has dramatically transformed corporate communications and public relations, like virtually every other segment of business. Corporate scandals such as Enron and the BP oil spill demonstrated how bad situations can further deteriorate when executives choose to intentionally mislead the public. PR and marketing strategies these days demand transparency, honesty and accountability.

If you’re looking to change your organization’s philosophical approach to communications and PR, getAbstract can make the job a lot easier. Our library offers a comprehensive selection of summaries that covers every aspect of PR & marketing, from corporate responsibility to crisis communication and everything in between. You’ll learn the importance of establishing a corporate identity, both internally and externally, and promoting a message that is consistent with your core values and ideals.

Interested Parties

getAbstract will help you understand that effective PR requires a multi-faceted strategy. Your efforts must inspire confidence and optimism in the financial stakeholders whose support is essential to organizational viability. Your message must also resonate with your employees and the consumers who buy your good and services. GetAbstract makes it apparent that the manner in which the public perceives your corporate reputation weighs heavily in your chances for success.

For years, getAbstract has been an invaluable source for businesses looking for solutions. When it comes to communications and PR in the Internet age, you can’t afford to fall behind the learning curve. Tap into our reservoir of knowledge to help ensure that your organization is doing the right thing.