CRM & Marketing Technology

Is good marketing intuitive? Not at all, say the developers of ingenious marketing technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

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Summaries

Book

Robyn Haydon

Durban Professionals Press, 2016

(7)

Book
 

Jay Baer

Portfolio, 2016

(8)

Book

A. K. Pradeep

Wiley, 2010

(7)

Book
 

Brian Solis

Wiley, 2013

(7)

Book
 

Mark Roberge

Wiley, 2015

(8)

Book
 

Mitch Joel

Business Plus, 2013

(7)

Book
 

Phil Simon

Wiley, 2015

(7)

Book
 

Noah Fleming

AMACOM, 2015

(8)

Book
 

Steven Van Belleghem

Kogan Page, 2015

(7)

Book
 

Sean V. Bradley

Wiley, 2015

(9)

Book

Marion Debruyne

Kogan Page, 2014

(8)

Book
 

Andy Frawley

Wiley, 2014

(8)

Book
 

David Meerman Scott

Wiley, 2014

(8)

Book
 

Ted Coiné and Mark Babbitt

AMACOM, 2014

(7)

Book
 

Bill Price and David Jaffe

Jossey-Bass, 2008

(7)

Book
 

Alan Trefler

Wiley, 2014

(8)

Book
 

Mark Satterfield

BenBella, 2014

(7)

Book
 

Grant Leboff

Kogan Page, 2014

(8)

Book
 

Larry Freed

Wiley, 2013

(7)

Book
 

Chris Goward

Sybex, 2013

(8)

Book

Ted Shelton

Wiley, 2013

(8)

1–21 / 83

CRM & Marketing Technology

Regardless of the quality and desirability of their products or services, companies won’t succeed unless they establish meaningful connections with their customers. So it’s not surprising that almost every business is looking for ways to better utilize sales and marketing technologies. Considering the rapid advances in technology, it’s virtually impossible to stay ahead of the learning curve – unless, of course, you tap into the abundant knowledge that getAbstract makes available.

Our summaries on CRM and marketing explain how to best manage your customer relationships and the critical importance of choosing the most appropriate software, system and provider for your specific needs. You’ll learn how to gather and store vital consumer information so your sales force and customer care personnel can deliver optimum service and reliability. The bottom line is that getAbstract can help you increase profitability and lower costs.

Pay Attention

There’s no denying the powerful influence of social media in almost every aspect of daily life. Included among our marketing technology selections are summaries that explain how numerous organizations are integrating social media into their CRM. By monitoring activity on social media platforms, companies believe they gain a better understanding of what interests consumers. That knowledge helps them streamline and target their marketing efforts.

Whether it’s the pivotal role of social media in CRM or any other component of marketing technology, you can count on getAbstract to keep you abreast of the latest trends and developments. Partnering with getAbstract is one of the most intelligent decisions you’ll ever make.