Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

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Summaries

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Robert Cialdini

Simon & Schuster, 2016

(8)

2 weeks ago

Book

Robyn Haydon

Durban Professionals Press, 2016

(7)

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Joeri Van den Bergh and Mattias Behrer

Kogan Page, 2016

(8)

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Sean Geehan

Clerisy Press , 2011

(8)

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Jay Baer

Portfolio, 2016

(8)

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Rohit Bhargava

IdeaPress Publishing, 2015

(9)

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Jonah Berger

Simon & Schuster, 2016

(9)

Book
 

Bob Nease

HarperBusiness, 2016

(8)

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David Avrin

Career Press, 2016

(7)

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Brian Solis

Wiley, 2015

(8)

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A. K. Pradeep

Wiley, 2010

(7)

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Jon Taffer

Amazon Publishing, 2013

(8)

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Brian Solis

Wiley, 2013

(7)

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Justin Roff-Marsh

Greenleaf Book Group, 2015

(8)

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Adam von Gootkin

Career Press, 2015

(7)

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Faris Yakob

Kogan Page, 2015

(8)

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Mitch Joel

Business Plus, 2013

(7)

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John Warrillow

Portfolio, 2015

(9)

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Brent Adamson et al.

Portfolio, 2015

(7)

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Rob Fitzpatrick

CreateSpace, 2013

(8)

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Noah Fleming

AMACOM, 2015

(8)

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Marketing Strategy

Some executives and upper management personnel seem to possess an intuitive sense for what will work in promoting their organization’s products and services. But in most cases, developing an effective marketing strategy requires analytical thinking, detailed planning and efficient execution. getAbstract’s summaries on business marketing strategies are guaranteed to provide a wealth of information and practical advice to help you formulate a successful marketing strategy.

Follow in the footsteps of the many prestigious companies that over the years have tapped into getAbstract’s knowledge base. You’ll learn about the various components of a marketing plan, such as describing your company’s unique selling proposition (USP) – the thing that sets you apart from your competitors. You’ll also find out how to identify your target market so that you don’t waste time, money and effort in areas that are unlikely to produce results.

Many Methods

Marketing plans and strategies have become more sophisticated in an age of developing technologies. Reading our summaries will help you determine whether to focus your marketing on traditional methods such as print, TV and radio or concentrate on the Internet and direct marketing. You’ll also discover helpful advice on creating a marketing budget and identifying pitfalls that can sidetrack your efforts financially. You may also find that the material in getAbstract’s rich library will spark meaningful conversation among co-workers and provide the impetus for creative solutions. Marketing strategy is too important to leave to chance. Let getAbstract help you devise a foolproof plan for success.