Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

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Summaries

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Clayton M. Christensen et al.

HarperBusiness, 2016

(9)

1 month ago

Book
 

Peter Lorange and Jimmi Rembiszewski

Gower Publishing, 2014

(7)

Book
 

Lutz Finger and Soumitra Dutta

O'Reilly, 2014

(7)

Book
 

Mike Figliuolo

Career Press, 2016

(8)

Book
 

Nick Westergaard

AMACOM, 2016

(7)

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James C. Crimmins

Career Press, 2016

(8)

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David Horsager

Free Press, 2012

(8)

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Kyle B. Murray

University of Toronto Press, 2016

(8)

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David R. Bell

Amazon Publishing, 2014

(8)

Book
 

Robert Cialdini

Simon & Schuster, 2016

(8)

Book
 

Robyn Haydon

Durban Professionals Press, 2016

(7)

Book
 

Joeri Van den Bergh and Mattias Behrer

Kogan Page, 2016

(8)

Book
 

Sean Geehan

Clerisy Press , 2011

(8)

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Jay Baer

Portfolio, 2016

(8)

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Rohit Bhargava

IdeaPress Publishing, 2015

(9)

Book
 

Jonah Berger

Simon & Schuster, 2016

(9)

Book
 

Bob Nease

HarperBusiness, 2016

(8)

Book
 

David Avrin

Career Press, 2016

(7)

Book
 

Brian Solis

Wiley, 2015

(8)

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A. K. Pradeep

Wiley, 2010

(7)

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Jon Taffer

Amazon Publishing, 2013

(8)

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Marketing Strategy

Some executives and upper management personnel seem to possess an intuitive sense for what will work in promoting their organization’s products and services. But in most cases, developing an effective marketing strategy requires analytical thinking, detailed planning and efficient execution. getAbstract’s summaries on business marketing strategies are guaranteed to provide a wealth of information and practical advice to help you formulate a successful marketing strategy.

Follow in the footsteps of the many prestigious companies that over the years have tapped into getAbstract’s knowledge base. You’ll learn about the various components of a marketing plan, such as describing your company’s unique selling proposition (USP) – the thing that sets you apart from your competitors. You’ll also find out how to identify your target market so that you don’t waste time, money and effort in areas that are unlikely to produce results.

Many Methods

Marketing plans and strategies have become more sophisticated in an age of developing technologies. Reading our summaries will help you determine whether to focus your marketing on traditional methods such as print, TV and radio or concentrate on the Internet and direct marketing. You’ll also discover helpful advice on creating a marketing budget and identifying pitfalls that can sidetrack your efforts financially. You may also find that the material in getAbstract’s rich library will spark meaningful conversation among co-workers and provide the impetus for creative solutions. Marketing strategy is too important to leave to chance. Let getAbstract help you devise a foolproof plan for success.