Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.

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Market Research
Find out where hidden markets lie, and deliver what the people really want.
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Product Design
Making coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.
Knowledge Pack
Product Development
Learn how ordinary people develop extraordinary products

Summaries

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SC Moatti

Berrett-Koehler, 2016

(8)

1 month ago

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Shlomo Benartzi and Jonah Lehrer

Portfolio, 2015

(8)

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Mark C. Layton

Wiley, 2015

(7)

2 weeks ago

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Dan Olsen

Wiley, 2015

(7)

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Adam von Gootkin

Career Press, 2015

(7)

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Nir Eyal

Portfolio, 2014

(7)

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Mario Pricken

Wiley, 2014

(9)

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Alex Osterwalder et al.

Wiley, 2014

(7)

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Jane Bozarth

Wiley, 2014

(8)

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Murray Carpenter

Hudson Street Press, 2014

(7)

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Richie Norton and Natalie Norton

Shadow Mountain Publishing, 2013

(7)

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Barry Werth

Wall Street Journal Books, 2014

(7)

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Jan Chipchase and Simon Steinhardt

HarperBusiness, 2013

(7)

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Gary Shapiro

William Morrow, 2013

(6)

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Dick Stroud and Kim Walker

Palgrave Macmillan, 2013

(8)

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Navi Radjou et al.

Jossey-Bass, 2012

(8)

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John Edson

Wiley, 2012

(8)

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Thor Muller and Lane Becker

Jossey-Bass, 2012

(7)

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Ryan Tate

HarperBusiness, 2012

(8)

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Johanna Rothman

Pragmatic Bookshelf, 2009

(7)

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Stephen C. Rogers

AMACOM, 2009

(8)

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Product Development

In the fiercely competitive business world in which everyone is seeking to gain an edge, companies often are only as good as their latest products. Innovative product development is mandatory if you want to stay ahead of the curve and maintain a profitable bottom line. getAbstract’s expert writers make your job a lot easier by distilling the most popular product development books on the market into five-page summaries you can read in just 10 minutes. That gives you more time to focus on your product development strategy and execution.

Product development is a unique and complex multi-stage undertaking that requires creativity, planning and execution. Rarely do things unfold as envisioned on the drawing board, so flexibility and patience is paramount. Chances are excellent that the answers to the challenges you face in the product development process can be found in getAbstract’s huge library. Our satisfied clients know they can depend on getAbstract to offer information, insight and solutions for just about any business issue.

Different Strokes

getAbstract’s product development summaries will introduce you to different philosophical approaches. Some companies believe that painstaking market research is critical in assessing the buying public’s tendencies and interests. Other companies are more daring and believe they can create needs and wants for consumers. No matter where your organization stands, getAbstract will enable you make better informed decisions.

Collaboration is a critical component in product development. One of getAbstract’s proven strengths is the ability to foster inter-departmental cooperation. Employees typically are anxious to share information and ideas they gleaned from our summaries. getAbstract not only promotes a vibrant learning culture, but strengthens relationships between employees.