Managing Small Business

Tight budgets and a small workforce require specific rules. These summaries will teach you how to manage small and medium-sized enterprises.

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Customer Retention
Build the best business asset of all: loyal, happy customers and keep them coming back.
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The Small Professional Service Firm
You might be a fabulous consultant, but how do you let clients know?

Summaries

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Verne Harnish

Gazelles, 2014

(8)

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Michael Mazzeo et al.

Grand Central, 2014

(8)

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Erin Baebler and Lara Galloway

Career Press, 2014

(7)

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Boston Consulting Group

Boston Consulting Group, 2013

(7)

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Stephen Denny

Portfolio, 2013

(8)

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Rich Christiansen

McGraw-Hill, 2011

(7)

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John Mullins and Randy Komisar

Harvard Business Review Press, 2009

(8)

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Richard Stutely

Pearson Education Limited, 2008

(8)

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Greg Crabtree and Beverly Blair Harzog

Greenleaf Book Group, 2011

(9)

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Leonard Greenhalgh and James H. Lowry

Stanford UP, 2011

(7)

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Steve O'Leary et al.

Praeger, 2011

(7)

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Guy Kawasaki

Portfolio, 2004

(8)

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Simon Middleton

Capstone, 2010

(7)

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John Jantsch

Portfolio, 2010

(8)

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Bo Burlingham

Portfolio, 2005

(7)

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Brian Finch

Kogan Page, 2010

(5)

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Joel Gendelman

ASTD Publications, 2010

(7)

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Amy Handlin

Praeger, 2010

(8)

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Suzanne Caplan

Adams Media, 2006

(7)

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Barry Thomsen

Career Press, 2007

(6)

1–21 / 100

Managing Small Business

Small business owners and executives must often contend with limited resources. Tight budgets mean that you have to watch every dollar. Though you’re encouraged by the growth of your enterprise, you may not yet have the means to hire new employees or financially commit to a marketing campaign. Dealing with these issues can be challenging, but you don’t have to go it alone. Our summaries on managing small business offer sound advice and moral support from leading experts in the field. Don’t worry – getAbstract will provide the necessary tools for you to answer the demands of running your small business. The summaries in this category cover every pertinent topic, from effectively managing your finances to building a customer base to establishing business alliances. You’ll also learn proven techniques for motivating and instilling a sense of pride in your workforce. When you’re running a small business, everything little thing counts a lot.

Promote Your Brand

Major corporations spend millions of dollars in marketing and public relations. They understand the importance of establishing a brand identity. Small businesses also need to distinguish themselves from their competition. Though you may not be able to afford a major advertising initiative, there are ways to promote your business without creating financial hardships. getAbstract has helped hundreds of small businesses create their own unique niche in the marketplace. You don’t need a huge marketing budget to establish an identity – as long as you follow the principles outlined in our summaries.