Start-Up

The decision to start your own business is a daunting one. Let these summaries provide you with all the knowledge you need to create your business plan and get your enterprise off the ground.

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Startups
Get helpful advice, effective tools and valuable information for your new business venture.
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What’s in a (brand) name?
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Corporate Entrepreneurship
How to drive your company to the top by instilling entrepreneurial spirit in every employee.

Summaries

Book
 

Howard Love

Greenleaf Book Group, 2016

(8)

Book
 

David S. Rose

Wiley, 2016

(8)

Book
 

Ed McLaughlin et al.

Greenleaf Book Group, 2016

(9)

Book
 

Christopher Surdak

Ouray Mills, 2016

(8)

Book
 

Adam von Gootkin

Career Press, 2015

(7)

Book
 

Rob Fitzpatrick

CreateSpace, 2013

(8)

Book

Paul B. Brown

Bibliomotion, 2015

(7)

Book
 

Bernhard Schroeder

AMACOM, 2015

(8)

Book
 

Gabriel Weinberg and Justin Mares

S-Curves Publishing, 2014

(7)

Book
 

Chris Brogan

Wiley, 2014

(7)

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Barry Werth

Wall Street Journal Books, 2014

(7)

Book
 

Ben Horowitz

HarperBusiness, 2014

(7)

Book
 

Andrew Yang

HarperBusiness, 2014

(7)

Book
 

Marc Eckō

Touchstone, 2013

(8)

Book
 

Mary Christensen

AMACOM, 2013

(8)

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Cal Newport

Business Plus, 2012

(8)

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Brad Feld

Wiley, 2012

(8)

Book
 

Jonathan Moules

Kogan Page, 2012

(7)

Book
 

Rasheed Ogunlaru

Kogan Page, 2012

(6)

Book
 

Noam Wasserman

Princeton UP, 2012

(8)

Book
 

John Mullins and Randy Komisar

Harvard Business Review Press, 2009

(8)

1–21 / 42

Startup

There are few things in life more daunting than launching a startup business. Fantasizing about a business of your own is entirely different than actually committing to the project and formulating a practical game plan that you can execute. Everyone starts with an idea, but success ultimately depends on utilizing the right building blocks and paying attention to detail. Many startup hopefuls seek out experienced mentors to help them with the fundamentals. But even the most savvy businessman doesn’t know it all. And what if you’re not fortunate enough to find such a trusted individual? That’s where getAbstract enters the picture. Over the years, our business summaries have helped hundreds of men and women launch startups that have prospered and endured. The information you’ll find in this category covers every aspect of a startup and will instill confidence in your ability to turn your dreams into reality.

A Lot to Learn

getAbstract’s library taps into a storehouse of knowledge gleaned from the world’s leading experts on startup businesses. We’ll show you why precise planning is the No. 1 prerequisite for every a entrepreneur. You’ll learn how to determine whether your product or service is potentially attractive to consumers; how to utilize demographics to evaluate your target market and customer base; and whether you have enough capital to cover your initial costs and projected outlay. Since few businessmen have the resources to independently finance their startups, we also offer advice on seeking out funding and capitalizing on relationships you may already have established.