Start-Up

The decision to start your own business is a daunting one. Let these summaries provide you with all the knowledge you need to create your business plan and get your enterprise off the ground.

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Startups
Get helpful advice, effective tools and valuable information for your new business venture.
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What’s in a (brand) name?
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Corporate Entrepreneurship
How to drive your company to the top by instilling entrepreneurial spirit in every employee.

Summaries

Book
 

Dan Lyons

Hachette Book Group USA, 2016

(8)

4 weeks ago

Book

David R. Bell

Amazon Publishing, 2014

(8)

Book
 

Nina Segura

Transcendent Publishing, 2016

(6)

Book
 

Howard Love

Greenleaf Book Group, 2016

(8)

Book
 

David S. Rose

Wiley, 2016

(8)

Book
 

Ed McLaughlin et al.

Greenleaf Book Group, 2016

(9)

Book
 

Christopher Surdak

Ouray Mills, 2016

(8)

Book
 

Steve Case

Simon & Schuster, 2016

(8)

Book
 

Crystal Paine

Nelson Publishers, 2015

(7)

Book
 

Gary Vaynerchuk

HarperBusiness, 2016

(8)

Book
 

Mark Aardsma

Career Press, 2016

(7)

Book
 

Adam von Gootkin

Career Press, 2015

(7)

Book
 

John Warrillow

Portfolio, 2015

(9)

Book
 

Rob Fitzpatrick

CreateSpace, 2013

(8)

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Paul B. Brown

Bibliomotion, 2015

(7)

Book
 

Michael Mazzeo et al.

Grand Central, 2014

(8)

Book
 

Alexis Ohanian

Business Plus, 2013

(8)

Book
 

Amy Wilkinson

Simon & Schuster, 2015

(8)

Book
 

Sophia Amoruso

Portfolio, 2014

(8)

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John Sviokla and Mitch Cohen

Portfolio, 2014

(8)

Book

Benjamin W. Glass III

Morgan James Publishing, 2012

(7)

1–21 / 161

Startup

There are few things in life more daunting than launching a startup business. Fantasizing about a business of your own is entirely different than actually committing to the project and formulating a practical game plan that you can execute. Everyone starts with an idea, but success ultimately depends on utilizing the right building blocks and paying attention to detail. Many startup hopefuls seek out experienced mentors to help them with the fundamentals. But even the most savvy businessman doesn’t know it all. And what if you’re not fortunate enough to find such a trusted individual? That’s where getAbstract enters the picture. Over the years, our business summaries have helped hundreds of men and women launch startups that have prospered and endured. The information you’ll find in this category covers every aspect of a startup and will instill confidence in your ability to turn your dreams into reality.

A Lot to Learn

getAbstract’s library taps into a storehouse of knowledge gleaned from the world’s leading experts on startup businesses. We’ll show you why precise planning is the No. 1 prerequisite for every a entrepreneur. You’ll learn how to determine whether your product or service is potentially attractive to consumers; how to utilize demographics to evaluate your target market and customer base; and whether you have enough capital to cover your initial costs and projected outlay. Since few businessmen have the resources to independently finance their startups, we also offer advice on seeking out funding and capitalizing on relationships you may already have established.