Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Video

Jake Knapp and John Zeratsky

Talks at Google, 2016

(8)

1 week ago

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Tom Hulme

TED Conferences LLC, 2016

(7)

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Renée Mauborgne

WOBI, 2012

(8)

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Haley Van Dyck

TED Conferences LLC, 2016

(8)

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Danny Meyer and Adam Rapoport

SXSW LLC, 2016

(8)

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Rachel Botsman

Global Peter Drucker Forum, 2015

(7)

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Scott Galloway

DLD Conference © 2015, 2015

(8)

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Robin Chase

Global Peter Drucker Forum, 2015

(8)

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Scott Galloway

DLD Conferences, 2016

(8)

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Sebastian Wernicke

TED Conferences LLC, 2015

(8)

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Nathan Eagle

World Economic Forum, 2014

(9)

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Saba Ghole

INK , 2014

(8)

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Brian Solis

Lift Events Sàrl, 2011

(8)

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Lisa Servon

PopTech, 2013

(9)

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Alex Osterwalder

Lift Events Sàrl, 2011

(8)

Video

Bill Gross

TED Conferences LLC, 2015

(8)

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Melissa Marshall

TED Conferences LLC, 2012

(7)

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Tony Fadell

TED Conferences LLC, 2015

(8)

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Tom Wujec

TED Conferences LLC, 2013

(9)

Video

Ramanan Laxminarayan

TED Conferences LLC, 2014

(9)

1–21 / 39

Sales & Marketing

Maybe your company is manufacturing the best products in your industry. Perhaps your organization has created a service that will wow your customers and springboard you past the competition. New developments are always exciting, but you have to find ways to bring your innovations to the consumer’s attention.

Sales and marketing represent two of the cornerstones upon which any successful business is built. Whether you’re interested in branding, marketing strategy and execution, public relations or advertising, getAbstract can point you in the right direction. You’ll find hundreds of summaries in our library that cover just about every aspect of sales and marketing. The most current and popular marketing business books are distilled into five-page summaries that you can download on your computer or hand-held device and read in just 10 minutes. You can even listen to our summaries on audio.

Keep Pace

Many business people are so engrossed in their own pursuits that it’s easy to fall behind the learning curve. getAbstract ensures that you stay up-to-date on the latest sales and marketing trends and developments. In addition to promoting learning in your organization, getAbstract is often a source of inspiration for executives, managers and frontline employees. You’ll stumble onto a great idea or concept that you can integrate into your business.

The bottom line is that getAbstract delivers results. Your workforce will become better educated and more prepared to meet the demands of business. Energize your sales and marketing with getAbstract, the undisputed heavyweight champion.