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人工智能时代
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人工智能时代

如何利用人工智能和大数据实现指数型增长


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关键特征

  • 解析性
  • 实用性
  • 大胆霸气

导读荐语

媒体总是妖魔化人工智能(AI),让人对其望而生畏。但当前企业发展离不开 AI,因为它们需要利用 AI 来处理海量的数据、找出数据规律、解决企业难题。本书实用性强,分析专家阿莎·萨克塞纳(Asha Saxena)将为您解读大数据和 AI 在企业运营中的实际作用。她指出可能我们在日常生活中已经用上 AI 了,只是自己没发现。她还给企业领导者支招,教领导者用 AI 来解决企业的实际问题。

浓缩书

网飞和星巴克都是大数据与 AI 领域的领航员。

20世纪90年代,一说起周末去租个最新的片子来看,人们一定会想到百视达音像店(Blockbuster Video)。但在2013年,该公司宣布破产,反观网飞(Netflix)则一路领先。百视达看不到互联网的变革潜力,网飞的创始人则抓住了变革的机遇,迎头赶上互联网的红利。

网飞意识到流媒体是大势所趋,因此公司不断精进算法,向用户推荐电影,并记录他们的偏好。随后,网飞开始制作原创内容,并大获成功。

2020年,网飞颠覆了人们对传统影视行业的认知,成为一家利润超20亿美元的巨型企业。网飞之所以能取得成功,就是因为其领导者愿意打破传统的商业模式。网飞不断开发、完善数据,重视数据的价值,并根据数据分析和 AI 提供的结果做出商业决策。

除了网飞,星巴克(Starbucks)也凭借数据和 AI 实现了大幅扩张,它从最开始西雅图一家小咖啡店,发展成无处不在的国际连锁品牌,正是因为其通过数据和 AI 改善顾客体验,比如提供在线订购,开发“忠诚度”软件等。网飞和星巴克都借助数据更好地了解客户,从而提供客户想要的服务。

关于作者

阿莎·萨克塞纳(Asha Saxena)是哥伦比亚大学(Columbia University)卫生政策与管理系兼职教授,主授医疗咨询、创业、大数据和数据分析等课程。她曾担任医疗保健分析公司 Aculyst 的首席执行官,以及国际数据管理和分析公司“未来科技” (Future Technologies)的总裁兼首席执行官。


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