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令人喜爱的企业
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令人喜爱的企业

企业领导者如何应对当今消费者越来越高的要求

McGraw-Hill, 2013 more...

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关键特征

  • 实用性

导读荐语

《令人喜爱的社交媒体》的作者戴夫·柯本提出了成为更加“令人喜爱”的企业领导者的11个步骤。他的建议条理清晰、深入浅出,行文轻松愉快、寓教于乐、通俗易懂。柯本既强调了如何让你的企业在网络上取得更好的表现,也介绍了如何让你的面对面互动效果更佳。getAbstract向广大社交媒体经理、市场营销经理、首席执行官、总裁、副总裁以及其他所有既希望在实际生活中变得更加“令人喜爱”也希望在网络上表现得更好的高管推荐这本条理清晰、见解深刻的佳作。

浓缩书

“令人喜爱”

在商业领域,“令人喜爱”并不是什么新的理念,但是在持续联系成为常态的今天,它显得更为重要。就像是鸡尾酒会上最受欢迎的宾客,你应当善于倾听,善于讲述好故事,并且善于对他人作出回应。而要想让你的企业更加“令人喜爱”,你需要培育出以下11种企业优势:

1.“倾听:一张嘴,一双耳朵,诸多机会”

真正的密切关注是一门艺术。积极的倾听需要你闭上嘴巴,打开耳朵,聚精会神地聆听对方的话语。如果你能够这样认真地倾听,那么你的员工、同事和客户就会感觉受到重视。你应当能够重复对方的话,即使不完全,也应当能够复述他们的主要观点。这种认真的倾听需要:

  • “研究”——在交流前收集相关信息。
  • “感觉”——在交流中注意自己的情绪和直觉。
  • “亲密”——通过透露一些个人信息,比如自己的爱好,曾经的成功或失败等,来建立一种亲密的氛围。
  • “反馈”——通过肢体语言来体现自己的投入,给予反馈。

幸运的是,社交媒体使所有企业都能够聆听到大量消费者的需求,并对其作出回应。如果你不聆听这些需求,那么你的潜在客户就会被积极聆听的竞争对手抢走。如果你对员工和客户不够关注,他们必定能够感受得到,并且会觉得自己不被重视。例如,网飞公司(...

关于作者

戴夫·柯本(David Kerpen):“令人喜爱”营销公司(Likeable)的联合创始人兼首席执行官,《令人喜爱的社交媒体》(Likeable Social Media)的作者。


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