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导读荐语
《令人喜爱的社交媒体》的作者戴夫·柯本提出了成为更加“令人喜爱”的企业领导者的11个步骤。他的建议条理清晰、深入浅出，行文轻松愉快、寓教于乐、通俗易懂。柯本既强调了如何让你的企业在网络上取得更好的表现，也介绍了如何让你的面对面互动效果更佳。getAbstract向广大社交媒体经理、市场营销经理、首席执行官、总裁、副总裁以及其他所有既希望在实际生活中变得更加“令人喜爱”也希望在网络上表现得更好的高管推荐这本条理清晰、见解深刻的佳作。
浓缩书
关于作者
戴夫·柯本（David Kerpen）：“令人喜爱”营销公司（Likeable）的联合创始人兼首席执行官，《令人喜爱的社交媒体》（Likeable Social Media）的作者。
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