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以客为本的文化:微软的故事
书籍

以客为本的文化:微软的故事

利用六个实用技巧改造你们的企业文化、打造专注学习的组织

O’Reilly, 2020 more...

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关键特征

  • 实用性
  • 结构清晰
  • 内参

导读荐语

2014年,萨蒂亚·纳德拉(Satya Nadella)接任微软CEO之后,推动了这家巨头公司的全面变革。纳德拉改变了微软的企业文化,使其更加以客为本。特拉维斯·鲁得米克(Travis Lowdermilk)和蒙蒂·哈蒙特里(Monty Hammontree)是微软的两位用户体验(UX)专家,他们将带你了解微软的整个文化转型计划。作者解释了你能够如何使用类似的计划来改造企业文化,以造福客户、员工和企业。

浓缩书

微软第三任CEO萨蒂亚·纳德拉通过关心客户需求,改变了公司的形象。

微软的名声曾经非常恶劣。科技界内外的客户和评论者都认为这是一个邪恶贪婪的巨头公司——轻蔑客户,服务也很差。员工则认为,微软内部已经退化成一个个独立的“孤岛式”王国,彼此斗争不断。软件工程师——尤其是开源开发者——认为微软早已与时代脱节,不愿意使用其开发者服务。

2014年,萨蒂亚·纳德拉(Satya Nadella)成为微软的第三任CEO。他决心改造这家任性的企业。

纳德拉的计划很简单:此后,客户满意度将成为公司的关注重点。新的使命宣言雄心勃勃地写道:“给地球上每个人和组织更大的力量,去实现更多的目标。”在纳德拉的领导下,“对客户的同理心”成为了微软的指路明灯。这家巨头公司开始强调客户的结果和体验。

微软成功地培养了全球10万多名员工的客户同理心。

关于作者

特拉维斯·鲁得米克(Travis Lowdermilk)是微软用户体验研究员和设计师。蒙蒂·哈蒙特里(Monty Hammontree)是微软开发工具及平台部的用户体验研究总监。


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