导读荐语
当前商界对于企业家创业精神的关注,大多集中在新兴企业上。但现在该换换思维了。保罗·伯恩斯教授在撰写本书时,向读者阐述了,大型知名企业如何能够发挥创业家精神,再度焕发出创新的活力。getAbstract将本书推荐给广大读者,旨在帮助大型知名企业在调动市场力量,发挥自身影响力,巩固企业安全的基础上,兼具创业型新兴企业所特有的创造力、灵活性与创新精神。伯恩斯教授在书中介绍了各种管理技巧,多角度、全方位地阐释了将企业家创新精神融入当代成熟企业的具体方法。本书内容翔实,援引戴尔电脑、维珍航空等知名企业的大量实例,向读者揭示了如何在当前的经济环境中,将创业家精神融入现有的公司之中;并向各位经理人说明了如何以灵活的方式、热情的态度和创新的精神来推动企业的发展。
浓缩书
关于作者
保罗·伯恩斯(Paul Burns)是英国贝德福德大学商学院的院长,也是创业家精神领域的著名教授,曾在哈佛商学院做访问学者。
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