导读荐语
本书可以称得上一本出色的企业战略教科书。在本书中,商业管理专家安德鲁·坎贝尔和他在英国阿什里奇商学院的同事乔·怀特海德、马库斯·亚历山大、迈克尔·古德对包括概念定义和基本原则在内的企业战略核心概念进行了深入分析。他们列举了不同战略领域所存在的问题,并且区分了影响企业战略的主要因素和次要因素。此外,他们还给出了一些能够帮助战略家实践其企业战略理念的方法。这种系统的方法具有很强的实用性。然而,本书读起来也会像其他教科书一样,会让人略感枯燥,即便书中的概念十分新颖和实用。getAbstract诚挚地将这本内容翔实的企业战略指南推荐给那些想提高企业战略水平的新晋领导者和高管,以及所有想要全面了解企业战略的读者朋友们。
浓缩书
关于作者
安德鲁·坎贝尔(Andrew Campbell)和马库斯·亚历山大(Marcus Alexander)以及迈克尔·古德(Michael Goold)是《企业层战略》一书的作者。乔·怀特海德(Jo Whitehead)是《关于战略,你需要知道什么》一书的作者。四位作者都是阿什里奇战略管理中心的理事。
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