导读荐语
传统的实体企业常常在数字化转型的道路上苦苦挣扎。在这本简短的指南中,作者概述了数十家传统实体公司的发展道路。这些公司在企业范围内建立了系统的、集成化的IT基础设施,并通过分析客户需求提供数字产品或服务。与亚马逊(Amazon)和谷歌(Google)一样,这些公司扩大了营收,甚至开发了相关平台,供合作伙伴编写程序和开展业务。
浓缩书
关于作者
珍妮·罗斯(Jeanne W. Ross)是麻省理工学院信息系统研究中心(MIT Center for Information Systems Research)的首席科学家。辛西娅·比思(Cynthia M. Beath)是德州大学奥斯汀分校麦库姆斯商学院(McCombs School of Business at UT Austin)的荣誉教授。马丁·莫克尔(Martin Mocker)是德国罗伊特林根大学ESB商学院(ESB Business School at Reutlingen University)教授、麻省理工学院信息系统研究中心助理研究员。
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