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资深数据科学家碧杨卡·简和普尼特·沙尔马对如何进行数据分析进行了清晰透彻的讲解，其中的案例取自真实生活，并且十分有意义。此外，他们还提供了一些切实可行的最优操作方法。两位作者认为，只要问题明确，微软Excel软件可以执行的基本分析就能够解决80%的商业问题。经理人和市场营销人员等虽然不是分析师，也可以轻松掌握功能强大的分析工具，无需数据科学家或专业分析师的帮助便可自行完成分析。如果你对预测性分析不是特别感兴趣的话，可以跳过本书第五章的内容。getAbstract向经理人、高管、企业家和不以分析为职业的专业人士推荐这本集常识性与实用性于一体的作品。
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关于作者
资深数据科学家碧杨卡·简（Piyanka Jain）和普尼特·沙尔马（Puneet Sharma）为全球范围内的组织机构提供数据分析策略和预测性分析方面的咨询服务。
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