书籍
你的竞争优势是什么?
在复杂中获利的七种策略
FT Publishing,
2018
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FT Publishing © 2018
This authorized summary of WHAT’S YOUR COMPETITIVE ADVANTAGE? is published by arrangement with Pearson Education Limited.
书号: 9781292259390
页数: 322
This authorized summary of WHAT’S YOUR COMPETITIVE ADVANTAGE? is published by arrangement with Pearson Education Limited.
书号: 9781292259390
页数: 322
导读荐语
作为领导者,如何针对不断变化的市场制定策略?传统的预测方式和全面的战略规划还起作用吗?管理专家克利夫•鲍曼和保罗•拉潘表示,在实际运营中,好的策略很简单:回归基础。他们提出了“七种竞争策略”,每种都能够单独使用,且在大多数情况下,一次只能使用一种,但不同的业务单元可能使用不同的策略。他们建议,不要将不同策略混合使用。要把这些策略融入实际的经营中,确保得到了有效的反馈,并随时准备作出调整。这些建议基于他们多年来对价值创造的研究,并结合了多个学科的知识,比如“复杂性科学”、经典的商业理论、经过实际检验的策略和具有指导意义的案例。这本高水平且实用的指南将帮助领导者们为公司赢得优势。
浓缩书
关于作者
克利夫·鲍曼(Cliff Bowman),博士,他任教于在克兰菲尔德大学管理学院。保罗·拉潘(Paul Raspin)是战略咨询公司Stratevolve 的创始人和董事总经理。
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