导读荐语
你的公司在文化转型方面是否收效甚微?战略顾问乔恩·卡岑巴赫(Jon Katzenbach)将为你提供解决之道。他与本书的合著者,詹姆斯·托马斯(James Thomas)和格雷琴·安德森(Gretchen Anderson)一道,描绘了一幅可以使公司文化无缝接合商业目标的理想蓝图。传统的文化转型方案常以失败告终,因为其经常偏离目标,且过于复杂。为避免失败,你需要关注企业文化中三个关键的情感面向:关键少数特征、关键少数基本行为、关键少数非正式领导。卡岑巴赫的方案源自其四十余年的咨询从业经验,其洞见是指导企业实现文化转型的十分宝贵的资源。
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关于作者
乔恩·卡岑巴赫(Jon Katzenbach),普华永道(PwC)战略咨询部门,思略特(Strategy&)卡岑巴赫中心创始人,45年来致力于为世界各地的企业提供咨询服务。詹姆斯·托马斯(James Thomas),普华永道思略特(PwC Strategy&)公司合伙人, 卡岑巴赫中心中东地区领导人。格雷琴·安德森(Gretchen Anderson),卡岑巴赫中心主任。
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