导读荐语
大多数人的注意力持续时间只有八秒。提供产品和服务的经商者们如何能够在当今这个充满无效信息、分心事物和疏离感的时代获得客服呢?沟通专家山姆·洪恩在她这本见解深刻且有趣的书中提出了一套全新、实用且可行的方法。她的“凸法则”展示技巧能够令人印象深刻,告诉你如何进行措辞,如何以轻松愉悦的方式引起人们的好奇,如何让你的话语朗朗上口。市场营销人员,尤其是行业新手,能够立刻将她的实用技巧应用到工作中,帮助他们建立品牌和提高利润。
浓缩书
关于作者
山姆·洪恩(Sam Horn)是一位品牌和定位战略家,善于帮助人们设计独一无二的演讲和推销用语。关于“凸法则”,他做过一场精彩的TED演讲。
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