导读荐语
大多数组织都未能用好其最宝贵的资源:“一线员工”的创意。咨询顾问艾伦·G·罗宾逊和迪恩·M·施罗德所撰写的这份管理学报告无疑给人们敲响了警钟。他们认为,大多数有用的点子都来自于整天跟客户打交道的一线员工。要想提升创新能力,公司需要能够产生创意的机制。然而,由于企业文化根深蒂固,落实这些创意绝非易事。作者通过案例让读者了解到,建立创意产出机制,可以让各种组织尤其是“服务业、制造业、医疗保健业以及政府”组织大获其益。无论你是公司顾问、政府官员、企业家还是想要建立创新文化的管理人员,getAbstract都向你诚挚地推荐这本书。
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关于作者
艾伦·G·罗宾逊(Alan G. Robinson)和迪恩·M·施罗德(Dean M. Schroede)都是咨询顾问和畅销书作者。两人曾经合著《免费的创意:创意革命如何解放人们并且重塑组织》。
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