导读荐语
很多公司采取一些无效且荒诞的措施,如在头脑风暴时用碰碰球、玩具和美食来引起大家的兴趣和提高创造力。但是,碰碰球玩得再多,也不可能在头脑风暴中激发人的创新能力。德布林创新咨询公司的拉里·基利、海伦·沃尔特斯、瑞安·派克尔和布赖恩·奎因为你解密如何才能激发人的创新能力。本书详细介绍了10种创新类型,包括分析方法、规划策略以及提高生产创造力的措施。getAbstract认为本书不仅信息翔实、结构清晰、插图生动,而且观点富有创意、阐述充分。
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关于作者
拉里·基利(Larry Keeley)是德布林创新咨询公司的创始人兼CEO;海伦·沃尔特斯(Helen Walters)是德布林的策略设计师;瑞安·派克尔(Ryan Pikkel)是德布林的创新项目专家;布赖恩·奎因(Brian Quinn)是德布林的特聘作家、编辑兼研究员。
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