导读荐语
如果你认为商业世界里的创新仅仅是创造出之前不存在的新事物,那么就大错特错了!成功的创新不止于此,重点是创造出客户真正需要的产品。如果你致力于创新,如何识别出真正的需求呢?这本实用的指南将给你答案。它的三位作者马特·查诺夫(Matt Chanoff)、马克·韦格曼(Mark Wegman)、梅里克·福斯特(Merrick Furst)和 丹尼尔·萨巴(Daniel Sabbah),分析了创新的三种主要类型,教你真正有用的策略来找到客户的真实需求。本书案例丰富,研究深刻,方法新颖,为每一位企业家、商业领袖以及希望突破自我的人提供了极具价值的参考。
浓缩书
关于作者
马特·查诺夫(Matt Chanoff) 是旧金山的一位天使投资人。马克·韦格曼(Mark Wegman) 是 IBM、ACM(美国计算机学会)和 IEEE(电气电子工程师学会)的院士。丹尼尔·萨巴(Daniel Sabbah) 曾是 IBM 的首席技术官(CTO)兼下一代平台事业部总经理(general manager for Next Generation Platform)。梅里克·福斯特(Merrick Furst) 是佐治亚理工学院(Georgia Tech)的杰出教授(Distinguished Professor),并且是该校慎思创新中心(Center for Deliberate Innovation)的主任。
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