导读荐语
作者兼MIT研究员迈克尔·施拉格在本书中探讨了创新行动和实证结果。他明确而有力地对空谈和空想进行了批判。其核心观点表明,他反对固化的思维模式,提倡便捷的5×5商业创新实验法。他的语言优雅而清晰,但他对于快捷便宜的实验方法的一再重申可能会有点冗余之感。即便如此,施拉格宝贵的核心讲义和极富说服力的语言值得你耐心阅读。getAbstract向每一位对创新、设计、企业文化和清晰思维感兴趣的读者强烈推荐此书。
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关于作者
迈克尔·施拉格(Michael Schrage)是麻省理工学院数字商业研究中心的研究员,也是《严肃的游戏:世界顶尖公司的创新思维》一书的作者。
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