导读荐语
很多创造型人才都对创业持观望态度,认为“我无法做到”。创造是一项右脑活动——它基于灵感、热情与试验;而企业经营却是一项百分之百的左脑活动——表格、销售预测、分销渠道。咨询专家珍妮弗·李却认为,经营企业就像是创作美术作品。因此,她给恐商的艺术家和其他创造型人才提出了一套右脑创业法,贯穿从产品推广、吸引客户、企业创收到雇用员工等全部环节。本书绝非一本枯燥的营销教材,其内容生动,语言活泼,用了很多奇特的流行语和夸张的插画,而且还有需要用到彩纸、剪刀、胶棒的手工活动。也许珍妮弗·李的方法并不适合所有人,但是getAbstract依然要为各行各业的创造型人才大力推荐书中幽默风趣的右脑经商智慧。
浓缩书
关于作者
珍妮弗·李(Jennifer Lee)是一位商业咨询师,也是Artizen Coaching的创始人,她还著有《右脑商业计划:通向成功的创新视觉地图》。
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