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导读荐语
跨国采购、销售与谈判中的沟通是一个非常微妙的过程，经常会出现发言人所表达的意思被听众误解的情况。而且，如果发言人的母语为英语，但听众的母语为其他语言，出现误会的概率就会大大增加。在本书中，跨文化沟通专家鲍勃·迪格南与伊恩·麦克马斯特和读者分享了克服语言障碍、进行有效沟通的心得体会。本书语言生动、论证有力，同时作者在行文中也身体力行地展示了有效沟通的技巧。getAbstract在此向各位从事跨文化沟通工作的读者倾情推荐本书。
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关于作者
鲍勃·迪格南（Bob Dignen）：担任约克协会主任，是一位国际能力发展问题方面的专家。伊恩·麦克马斯特（Ian McMaster）：英格兰《商业焦点》杂志主编。
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