导读荐语
有四分之一的公司都在成立后的一年之内倒闭,因此创业企业家必须要知道自己在做什么。本书作者伯纳德·施若德尔是极富盛名的圣地亚哥州立大学拉文创业中心的负责人,也曾是营销机构CKS集团(后来以3亿多美元的高价卖出)的资深合伙人,他在本书中为创业公司提供了一些实用的建议。施若德尔的公司曾经为初创阶段的亚马逊、雅虎和ESPN运动频道提供过专业的指导。或许施若德尔对众筹太过乐观,但是他的建议实用、直接。他的语言简洁易懂,但有时也会深奥莫测,比如他曾说道:“客户并非永远都是对的,但是他们从来都不会错。”虽然饱经世故者能闻之茅塞顿开,但初生牛犊可能会不知所云。getAbstract为心怀风云之志的创业者、创业领军者大力推荐施若德尔的金玉良言。
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关于作者
伯纳德·施若德尔(Bernhard Schroeder)是圣地亚哥州立大学拉文创业中心的主任,曾经是CKS集团的资深合伙人。
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