导读荐语
今天的商界是一个风云变幻的角斗场。不断变化的客户偏好、尔虞我诈的竞争、日新月异的科技、变化无常的经济以及层出不穷的干扰,任何事件的发生都可能影响一家企业的成败。营销专家林登·布朗和克里斯托夫·布朗父子从现实主义的角度出发,认为企业不应该把注意力局限于客户身上,而是要开拓眼界,从企业员工、竞争对手乃至全社会学习。getAbstract愿将本书的独到观点,即恪尽职守、齐心协力的员工团队和多维度视角都是客户工作的重要组成部分,推荐给企业领导及其他读者朋友们。
浓缩书
关于作者
林登·R·布朗(Linden R. Brown)博士是一家企业文化实力评估公司总裁。克里斯托夫·L·布朗(Christopher L. Brown)是加州硅谷一家公司的咨询顾问。(本书作者是一对父子营销专家)。
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