导读荐语
这本关于寻找潜在客户的优秀指导手册由销售专家玛丽露·泰勒和杰瑞米·多诺万合著。该书把B2B销售的常规要诀融入销售理念。作者探讨了如何瞄准最具希望的潜在客户,争取与之会面并进行有效沟通——所有这些都是为了实现“寻找到预期潜在客户”,获得更多可预期的收入。作者还详细阐述了顶尖销售代表的12个工作习惯,助你更加高效且有效地完成任务。相信高级销售主管、销售经理和销售代表都会对这本实用的手册青睐有加。
浓缩书
关于作者
销售培训师玛丽露·泰勒(Marylou Tyler)创立了咨询公司“战略管道”,并与他人合著畅销书《可预见收入》。杰瑞米·多诺万(Jeremey Donovan)是美国格里集团的销售战略主管,著有《如何做TED演讲》《伟大著作应当如何》以及《如何赢得世界公共演讲比赛冠军》。他还与他人合著《演讲者、领导者和冠军》。
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