书籍
战略之书
FT Press,
2012
подробнее...
FT Press © 2012
This authorized summary of THE STRATEGY BOOK, 2nd Edition is published by arrangement with Pearson Education Limited.
书号: 9780273757092
页数: 264
This authorized summary of THE STRATEGY BOOK, 2nd Edition is published by arrangement with Pearson Education Limited.
书号: 9780273757092
页数: 264
导读荐语
《创新之书》和其他战略著作的作者麦克斯·麦考恩告诉我们,如何能够让战略走出行政套房,走下书架,走进现实。书中都是基于案例的实用建议,并借助超过二十种战略工具和模型加以阐释。麦考恩认为,没有哪个组织的战略可以照搬到另一个组织。因此必须不断调整、改变战略与计划,从而不断适应外部的不确定性和不稳定性。有志向的领导和战略家都会欣赏麦考恩提出的理念,以及他驾驭理念的能力。但他们也想通过学习具体的方法、工具和模型来制定计划。getAbstract建议大家在读书时细嚼慢咽,不妨先跳到后半部分学习有关战略工具和方法,这样在学习案例时就更有针对性。
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关于作者
麦克斯·麦考恩(Max Mckeown)博士有着心理学和行为科学背景,常常就战略问题发表演讲。其著作还包括《创新之书》和《适应性》。
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