导读荐语
要想在当今快节奏的经济中保持竞争力,企业必须定期执行战略行动。然而,对于那些跨国公司而言,在公司内全面引入新产品或新工艺将是一项重大的挑战。战略专家罗达·戴维森(Rhoda Davidson)和贝蒂娜·布切尔(Bettina Buchel)向我们展示了在正式实施战略前进行试点行动,可以让组织在面对不确定性时有章可循,并帮助利益相关者做出明智的决策。
浓缩书
关于作者
贝蒂娜·布切尔(Bettina Buchel)是IMD的战略与组织教授。她是战略实施和业务发展方面的专家。而身为教育家、商业顾问和企业家的罗达·戴维森(Rhoda Davidson),则在里昂高等商学院的执行发展部,指导MBA课程。
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