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打造注定成功的产品和服务
书籍

打造注定成功的产品和服务

想要开发、评估和推出新产品与服务?这本手册来相助!

Stanford UP, 2025 plus...

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9

关键特征

  • 综合性
  • 解析性
  • 内参

导读荐语

无论是开发新产品,还是推出新服务,风险都无处不在。然而,顾问斯图尔特·杰克逊(Stuart Jackson)和伊利亚·特拉赫滕贝格(Ilya Trakhtenberg)认为,只要方法得当,任何组织都能取得想要的成果。作者们借鉴大量真实案例和研究,从测试原型、寻求反馈,到制定稳健的财务计划,再到强有力地推向市场,详细拆解了企业开发产品必经的每一个阶段,教你切实提高成功概率。这本实用的指南为我们提供了周全的工具,帮助研究市场,预测营收。无论你是大公司还是小企业,这本极具洞见的书都是你不可或缺的宝贵资源。

浓缩书

学会管控风险,你才能在激烈的市场竞争中成功突围。

许多公司立志打造创新的产品和服务,但最终成功如愿的仅有5%。那些懂得管控风险的组织能将成功率一举提升至50%以上。有许多方法论可以实现这点。比如快速试错模式。它鼓励创新者先用小规模版本去测试想法,然后利用学到的经验决定是继续深入开发,还是果断转向其他项目。真正有创新精神的领导者都明白新推出的产品必然是不完美的。他们深知失败是创新时不可避免的一部分,会鼓励团队放下包袱,继续前进。

竞争无可避免。好的创意和点子几乎都会面临这样的情况。能笑到最后的创新者一定是风险管理大师,在创新的每一个阶段都管控得当。比如,1990年代中期,苹果(Apple)公司曾在新产品研发上投入巨额资金。他们当时力推个人数字助理牛顿和游戏系统 Pippin。虽然它在研发上投入巨大,却未能配置相应的资源确保创新产品能够真正在市场上立足。到了2006年推出 iPhone 时,苹果公司彻底吸取了教训。iPhone 有着革命性的触摸屏技术,吸引了广泛的客户群体。不仅是那些热衷使用当时市场霸主黑莓(BlackBerry)手机的商务人士,还有大量年轻人,他们想玩游戏,以及浏览社交媒体。更重要的是,苹果成功营销 ...

关于作者

斯图尔特·杰克逊(Stuart Jackson)和伊利亚·特拉赫滕贝格(Ilya Trakhtenberg)是顾问、教练、导师,也是研究者。他们专注于业务增长,为各大管理团队提供服务。


恭喜你又学完了一篇干货!复述、评论及做笔记是对知识最大的致敬↓

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