导读荐语
无论是开发新产品,还是推出新服务,风险都无处不在。然而,顾问斯图尔特·杰克逊(Stuart Jackson)和伊利亚·特拉赫滕贝格(Ilya Trakhtenberg)认为,只要方法得当,任何组织都能取得想要的成果。作者们借鉴大量真实案例和研究,从测试原型、寻求反馈,到制定稳健的财务计划,再到强有力地推向市场,详细拆解了企业开发产品必经的每一个阶段,教你切实提高成功概率。这本实用的指南为我们提供了周全的工具,帮助研究市场,预测营收。无论你是大公司还是小企业,这本极具洞见的书都是你不可或缺的宝贵资源。
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关于作者
斯图尔特·杰克逊(Stuart Jackson)和伊利亚·特拉赫滕贝格(Ilya Trakhtenberg)是顾问、教练、导师,也是研究者。他们专注于业务增长,为各大管理团队提供服务。
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