导读荐语
企业不必庞大或复杂,这是乔·卡洛威的观点,他敦促各类企业精减冗余,回归简单。他认为唯一的经营之道就是找出你最擅长的地方并干好它。为证明这一论断,他列举了多个企业案例,包括扎珀斯、亚马逊以及一些地区性企业,如孟菲斯投资公司与格兰德景观设计公司。消费者没有时间、耐心或金钱来应付劣质产品或服务,而且他们希望每次都能得到精品。这本轻松的读本并不深奥,但它算得上一位良师益友,时刻提醒你企业经营中最基本的要素是什么。getAbstract向初涉商场、缺乏头绪的企业家与管理者们推荐本书,因为它能帮你找到经营重点。
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关于作者
乔·卡洛威(Joe Calloway)是一位企业咨询顾问,已写作五本书,包括:《独一无二与不可或缺:如何让消费者离不开你的公司》。
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