导读荐语
创造力导师丽莎·波德尔是全球培训公司Futurethink的创始人兼CEO,同时也是一名创造力顾问。多年来,她创建了一套体系,帮助疲惫不堪又不愿承担风险的公司在短时间内恢复活力和创造力。波德尔告诉你,要在竞争对手开始行动之前就“摧毁自己的公司”。她鼓励你站在竞争对手的立场上来思考自己公司的弱点,并设想行业的新动向,想方设法走在行业前列。本书中的一些策略虽然浅显和简单,却能迅速激发你的创造力和洞察力,吸引日理万机或猜忌多疑的高层领导的注意。getAbstract向广大CEO、管理人员、公司经理强烈推荐此书,相信它会如波德尔所说,帮助公司自上而下进行创新和变革。
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关于作者
丽莎·波德尔(Lisa Bodell)是Futurethink公司的创始人兼CEO,同时也是一名创造力培训顾问。
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