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导读荐语
组织机构必须定期改进和变革自己的经营方法和经营活动，否则就会被踢出局。然而，大多数变革之所以失败是因为不成熟或实施不到位的策略、利益相关方的反对、内部政治对立、变革初期的压力或者这些问题的综合。为了帮助企业解决这些问题，策略专家埃伦·R·奥斯特和丽莎·希伦布兰德提出了“敏锐策略”的理念——将“策略、敏锐和人本变革”融合的结构化方法。他们阐释了企业该怎样利用敏锐策略的诊断工具和实践措施来改进自己的战略，赶上变革的步伐。getAbstract将奥斯特和希伦布兰德这本富有洞见和智慧的、通俗易懂的策略手册强烈推荐给企业规划者和高管们。
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关于作者
埃伦·R·奥斯特（Ellen R. Auster）是加拿大约克大学舒立克商学院舒立克卓越教学中心的创始人、主任和策略管理教授。丽萨·希伦布兰德（Lisa Hillembrand）曾带领一支团队对宝洁公司的品牌建设之道进行了改革。
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