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数字@规模
书籍

数字@规模

帮助企业走向数字化所需的工作指南

Wiley, 2017 more...

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关键特征

  • 实用性
  • 实例

导读荐语

麦肯锡咨询师安纳德·斯瓦米纳坦和尔根·梅菲特提供的这份指南会帮助那些打算进行数字化的人们找到方向。他们认为,数字科技会从根本上改变所有行业,为此,他们提供工具来帮助企业适应这样的改变。这份指南包含各式各样的丰富案例,帮助他们阐明观点。他们详细讲述了数字化交流对行业,包括钢铁这样的重工业的改变。这份指南在某些地方的叙述有些许重复,并且指南的详尽程度可能会让一些读者退缩,但getAbstract仍然向所有需要引领企业进行数字化革命的人推荐此书,相信它会帮助你尽快做好准备。

浓缩书

数字化革命

随着数字化横扫经济的各个领域,它向企业领导者抛出了三个他们必须要回答的问题:为什么他们的业务需要改变,他们需要改变什么以及如何执行这些改变?为了回答这些问题,执行官们必须问自己一个额外的问题:企业的“数字化转变”要采取何种形式?

任何数字化转变都要使用一些或者一系列的新数字技术——如电子传感器或者3D打印——来改变一个行业并且带动它走向新方向。数字化会引起“创造性破坏”。你需要清楚预判这种破坏在你的行业发生的速度、规模和它采取的形式。注意,“速度是数字化世界的标志。”

你的客户期待在任何时候都有渠道迅速获得任何事物。到2016年,83%的客户拥有智能手机。现在,他们频繁使用手机,寻找可以购买的物品。他们期望能搜索出更多视觉化的答案。B2B和B2C客户的区别正在消解,因为所有人都有渠道获得一样的数据服务和信息,并且所有买家都希望获得相同的客户服务。现在,你的业务其实可以分为两部分:工作本身和相关数据。企业对于“数字人才”的需求极为强烈,雇主都在为获得数字人才进行争抢。

为何改变是必需的

甄别数字化对企业的改变有何要求。成熟企业应该对面临的改变有强烈紧迫感。因为数字化以自身为基础,来产生迅速的、基础的改变,那些忽略此挑战的企业会被甩在后面。

关于作者

安纳德·斯瓦米纳坦(Anand Swaminathan)是麦肯锡旧金山办公室的高级合伙人。尔根·梅菲特(Jürgen Meffert)是麦肯锡杜塞尔多夫办公室的高级合伙人。


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