导读荐语
麦肯锡咨询师安纳德·斯瓦米纳坦和尔根·梅菲特提供的这份指南会帮助那些打算进行数字化的人们找到方向。他们认为,数字科技会从根本上改变所有行业,为此,他们提供工具来帮助企业适应这样的改变。这份指南包含各式各样的丰富案例,帮助他们阐明观点。他们详细讲述了数字化交流对行业,包括钢铁这样的重工业的改变。这份指南在某些地方的叙述有些许重复,并且指南的详尽程度可能会让一些读者退缩,但getAbstract仍然向所有需要引领企业进行数字化革命的人推荐此书,相信它会帮助你尽快做好准备。
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关于作者
安纳德·斯瓦米纳坦(Anand Swaminathan)是麦肯锡旧金山办公室的高级合伙人。尔根·梅菲特(Jürgen Meffert)是麦肯锡杜塞尔多夫办公室的高级合伙人。
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