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数据能力提升指南
书籍

数据能力提升指南

让数据赋能企业、文化和领导力

Harriman House, 2021 more...

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8

关键特征

  • 实用性
  • 重要性
  • 引人入胜

导读荐语

数据和分析专家大卫·里德(David Reed)指出,尽管数据的价值不可估量,但很多企业未能真正重视或利用它。里德认为,数据就像企业运营的 DNA,和企业的长远发展密不可分。他详细阐述了如何提升个人和企业的数据能力(data literacy,指理解、分析和使用数据做出决策的能力),以及如何推进企业的数据转型。里德分享了诸多实用的见解,帮助企业拨开商业迷雾,积极实施变革,昂首迈向一个数据驱动的未来。

浓缩书

要充分发挥企业数据的力量,首先要有一个清晰的愿景。

数据在决策过程中起着至关重要的作用。许多领导者已经意识到,企业需进行深刻变革,才能充分释放数据的潜力。忽视数据可能会带来严重的问题和高昂的开支。劣质数据不仅会让企业损失相当一部分年收入(2020年平均为8.8%),还可能导致企业违规(如违反欧盟的《通用数据保护条例》,General Data Protection Regulation)而被罚款。要解决这些问题并发挥数据潜力,不仅仅是投资技术工具那么简单,领导者还需要制定一个全新的愿景。愿景应阐明企业的战略目标以及如何使用数据来推动这些目标的实现。

DataIQ(一家致力于推动企业数据转型和提供行业咨询的机构)提出了 DataIQ Way 框架,旨在帮助领导者打造数据驱动型企业。该框架基于研究和实践经验,涵盖愿景、业务战略、价值创造、文化和数据基础等五个方面,用于指导企业利用数据,以实现战略目标和可持续发展。

  1. 愿景(vision——数据是企业愿景的核心,而不是外部因素。愿景明确了企业的目标(例如,提供创新服务),所有决策和行动都应围绕愿景展开。

关于作者

大卫·里德(David Reed)是 DataIQ 的首席知识官和推广大使,他致力于帮助企业提升数据能力,从数据资产、流程和人员中获取价值。


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