导读荐语
数据和分析专家大卫·里德(David Reed)指出,尽管数据的价值不可估量,但很多企业未能真正重视或利用它。里德认为,数据就像企业运营的 DNA,和企业的长远发展密不可分。他详细阐述了如何提升个人和企业的数据能力(data literacy,指理解、分析和使用数据做出决策的能力),以及如何推进企业的数据转型。里德分享了诸多实用的见解,帮助企业拨开商业迷雾,积极实施变革,昂首迈向一个数据驱动的未来。
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关于作者
大卫·里德(David Reed)是 DataIQ 的首席知识官和推广大使,他致力于帮助企业提升数据能力,从数据资产、流程和人员中获取价值。
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