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导读荐语
数字化专家托德·海林 和斯科特·斯奈德 为商业成功和延长企业寿命制定了一套现代指南：成为颠覆者，而不是颠覆对象。利用他们的评估和规则，有助于你将公司和事业数字化，避免在初创公司和数字化原生代的冲击下衰亡。在他们的指导下，你能在数字化战役中处于更有利的位置，进行有效防御和有力进攻。老牌企业的领导者可能是从作者的想法中获益最多的一批人。
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关于作者
托德·海林 (Todd Hewlin) 是 TCG 顾问公司 (TCG Advisors)——一家硅谷咨询公司的董事总经理。斯科特·斯奈德 (Scott Snyder) 是海德思哲 (Heidrick & Struggles) 数字化与创新咨询部门的负责人，也是沃顿商学院 (Wharton School) 管理系的高级研究员。
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