导读荐语
太多的商业人士都存在对商业构想投入过早的问题,根据财务预测,他们料定自己发现了一座“金矿”,但最终结果通常是之前的判断过于乐观。为避免落入此类“陷阱”,企业必须对商业构想进行严格测试。在本书中,大卫·J·布兰德和亚历山大·奥斯特瓦德两位作者深入探讨了如何对商业构想展开测试,阐述了企业应当如何建设测试团队且应该关注哪些要点,并详细列出了各种测试和试验的操作方法。阿兰·史密斯和特里什·帕帕达科斯等设计师都成功使这个疑难课题变得更为有趣。
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关于作者
大卫·J·布兰德(David J. Bland)有自己的创业公司,同时还是一名咨询师和演讲家,亚历山大·奥斯特瓦德(Alexander Osterwalder)是Strategyzer公司的创始人之一,同时也是一名作家。两人都专注于商业设计、测试和商业模型管理。
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