导读荐语
数字商业研究专家马克·拉斯奇诺和格雷汉姆·沃勒尔认为,最新的创新浪潮进一步模糊了真实世界和数字世界之间的界限。今天,几乎所有的企业都必须要转型成科技型的公司,否则很可能被时代淘汰。通过精心挑选的案例,本书的两位作者悉心说明了产品生产者如何通过数字技术重新给产品和经营进行定义。书中每一章的结尾都有“可行动总结”,指导企业如何优先开展数字化。拉斯奇诺和沃勒尔还分析了数字化对产业、企业、领导方式所带来的变化,阐释了抓住数字化变革的重要性。getAbstract为高层管理者——特别是想在传统领域加速变革的企业领导者倾力推荐这本佳作。
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关于作者
马克·拉斯奇诺(Mark Raskino)和格雷汉姆·沃勒尔(Graham Waller)作为Gartner公司数字业务领导研究团队的成员,负责为企业高层领导提供科技和商业策略方面的建议。拉斯奇诺是一位Gartner研究员和优秀分析师;沃勒尔是研发副总裁。
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