导读荐语
在数字化的时代,传统的企业层级制再也行不通了。企业CEO曾经让人感到遥不可及,他们通过各级管理者的汇报来了解客户和员工。但是,沙琳·李认为,数字化时代的领导者必须要积极参与,以提高工作效率。现在的领导者可以通过社交媒体来把握市场的脉搏,同客户、员工和持股者建立联系,跟员工分享信息以赋予其更多权限。在这本数字化策略入门指南中,沙琳·李讲述了如何同时聆听成千上万人的声音,如何创造吸引人的在线内容,如何同各个层次的同事建立密切关系。她还对如何避免沉溺于社交网络提出了建议,并且指出了高层管理者应该如何恰到好处地管理数字人际网,而不会做过头。尽管本书没有过于关注细节,getAbstract还是竭诚向各位领导者推荐这本深富启迪的著作,尤其是向那些依然不愿意接纳社交媒体的人们推荐本书。
浓缩书
关于作者
沙琳·李(Charlene Li)是一位策略专家,也是奥特米特集团的创始人。她经常做公共演讲,还给很多世界500强企业做顾问。
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