书籍
精通销售赋能
人才、流程和优先目标形成合力,是企业加速发展的关键
导读荐语
艾雷·科恩曾在过去50年最成功的企业之一——Salesforce公司担任销售总监,在销售界颇负盛名。在本书中,他解读了“销售赋能”的功能、什么是销售赋能、如何提升销售赋能,以及如何通过销售赋能助力企业不断成功等。本书信息丰富、内容详实,为销售总监、经理和销售代表们展现了如何通过赋能打造更加严格的销售流程,具有很强的指导意义。作者建议采用“自上而下”和“自下而上”相结合的分析方法,多向同行学习经验,适时赏识,巧妙奖励。虽然书中的话题具有跳跃性,内容偶有重复,作者的行业洞见议对销售经理及销售人员具有很好的借鉴意义。
浓缩书
关于作者
艾雷·科恩(Elay Cohen)曾担任Salesforce公司生产和赋能团队负责人,并因该职位在2011年荣获顶级管理人称号。目前,艾雷·科恩创办了自己的销售咨询技术公司,并担任公司CEO。
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