导读荐语
正如本书副标题所示,创新专家黛布拉·凯伊与其合作者作家凯伦·凯利在书中提供了能够将常见想法与新观点联系起来的实用且有益的方法。你可以通过把她们提出来的五条“红线”连接起来,将你的创新概念付诸实践。虽然对于熟悉创新题材的读者而言,本书前面部分章节的内容并不新颖,但请你务必耐心地读下去。在进入正题之后,作者强调了与市场现实相联系的重要性。比起许多创新题材的著作中所谓的创新小技巧,她们的建议与指导无疑更加缜密详尽。getAbstract向致力于创新者、创新管理者和所有想要在创造力的实际应用方面寻求指导的人推荐这本佳作。
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关于作者
黛布拉·凯伊(Debra Kaye):创新专家,创新咨询公司Lucule的合伙人。凯伦·凯利(Karen Kelly):经验丰富的作家和合著者,曾是华纳图书公司(Warner Books)的高级编辑。
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