导读荐语
如何赢得战争,中国古代的军事战略家孙武曾经说过,“知己知彼,百战不殆”。而对于现代绝大多数的企业来说,在商场中要做到“知己知彼”实在是难上加难。美国外交关系协会资深国家安全专家麦卡·赞克认为,很多企业管理者不懂得如何评价自己的企业战略,并常常对竞争对手的观点视而不见。为了解决这一问题,他提出使用一种军事策略——“红队策略”。红队是由一群“魔鬼代言人”组成的队伍,他们尝试站在敌人的角度考虑问题,发现企业战略、业绩和防范工作的弱点。赞克以追捕本·拉登为例说明红队策略,介绍了被称为“红队大学”的美国陆军外国军事文化研究大学,并针对企业使用红队策略进行商业战略评估提出了建议。尽管书中个别地方叙述略显乏味,但书中关于电脑黑客、反恐行动和“游戏战争”的叙述却十分有趣。getAbstract认为本书叙述清晰,见解独到,适合高级管理人、战略家、营销经理、信息技术专家和安全专家等读者朋友们。
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关于作者
麦卡·赞克(Micah Zenko)是外交关系学会高级研究员,曾经任职于哈佛大学肯尼迪学院、布鲁金斯学会、国会研究服务处和国务院政策规划办公室。他还在外交政策网站上开设国家安全专栏,所著文章常发表于《外交事务》《华盛顿邮报》和《纽约时报》。
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