导读荐语
每天都有很多人经历各种各样的生活或职业危机。企业要面对员工生病、破产、情绪低落等各种问题,而员工个人也会经历种种艰难时刻。本书融自助手册与商务指南于一体,通过“四步走策略”,帮助你解决危机、走出阴霾。“四步走策略”即“遇事不慌”、“集思广益”、“高屋建瓴”和“拯救未来”。作为企业危机管理的专家,吉姆·摩尔海德在书中引用了自己战胜危机的经验,也不乏其他遭受了各种危机的幸存者们令人心碎的经历,包括离异、癌症与药物成瘾等。另一方面,作者稍稍延伸了本书的主题,引述了企业在应对产品召回、公关危机等突发事件时所使用的策略与方法,供读者参考借鉴。getAbstract向广大读者推荐本书,无论是面对人生考验的员工,还是需要在危机中表现领导力的人事经理、生产线经理,或企业高管,本书都不失为一本实用的参考指南。
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关于作者
吉姆·摩尔海德(Jim Moorhead)曾在州选举中失利,后来他任职的光纤企业在互联网泡沫崩溃时也不幸倒闭。现在,他主要为商务人士以及竞选的政界代表就个人与职业中的危机管理提供培训,并在各大电视台担任危机管理栏目的评论嘉宾。
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