导读荐语
如今的商界需要的是创造力和企业家精神,传统的管理原则不再有效。伦敦商学院的朱尔斯·高达德和卡斯商学院的托尼·爱克勒斯在本书中阐述了企业如何通过变革维持自身的竞争力。两位作者对企业行为和业绩进行的这项研究充满了智慧,见解深刻,明确指出了困扰当今企业的一些关键问题,并且据此提出了操作性很强的解决方案,以期帮助企业迅速开展变革、取得发展。他们认为,传统的管理原则扼杀了创新和自由思考,企业领导者必须给员工授权,鼓励他们冒险。getAbstract向面临变革需要的领导者们推荐这本具有前瞻性的著作。
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关于作者
朱尔斯·高达德(Jules Goddard)在伦敦商学院的管理发展中心工作,同时也是英士国际商学院执行发展中心学术委员会的成员。托尼·爱克勒斯(Tony Eccles)是城市大学卡斯商学院的战略管理客座教授。
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